Farm Aid is a technology solution that adopts pull and push system using short message service (SMS), Interactive Voice Response (IVR), Web and farmer call center to engage and provide information on good agricultural practices(GAP) as it relates to crop production, market prices of crops, weather information, business advisory, market linkage, farm inputs sourcing, livestock production and animal health to smallholder farmers. As well as providing a channel which farmers can ask questions on the different aspects of their processes.